Privacy Policy

Last updated: March 21, 2026

Overview

AssetTrak provides operational communication, coordination, and notification tools for organizations managing people, units, incidents, and alerts. This Privacy Policy describes how we collect, use, store, and disclose personal information when you use our websites, applications, and messaging services.

Information We Collect

• Contact information such as name, email address, phone number, and organization details.
• Account and profile information needed to authenticate users and administer access.
• Operational data submitted through the platform, including alerting preferences and audit activity.
• Device, browser, and usage information used for security, analytics, and service improvement.

How We Use Information

• Provide and maintain the AssetTrak platform and related services.
• Deliver account, operational, and support communications.
• Send SMS messages you have expressly opted in to receive, including operational alerts, service notifications, or other disclosed message categories.
• Prevent fraud, abuse, and unauthorized access.
• Comply with legal obligations and enforce our agreements.

SMS Privacy Disclosures

If you opt in to receive SMS messages from AssetTrak, we use your phone number and consent record to send the message types described at the time of sign-up. Message frequency varies by your organization’s use of the service.

SMS consent is not a condition of purchase. Message and data rates may apply based on your carrier plan.

SMS opt-in data and consent records are not sold. SMS consent is not shared with third parties or affiliates for their own marketing or promotional purposes.

Sharing of Information

We may share information with:

• Service providers who help us operate the platform, such as hosting, authentication, messaging, analytics, and customer support vendors.
• Your organization and its authorized administrators when they manage your access or communications.
• Regulators, law enforcement, or other parties when required by law or necessary to protect rights, safety, or security.

Data Retention

We retain information for as long as needed to provide the service, maintain required business records, resolve disputes, and comply with legal obligations. Consent and messaging records may be retained to demonstrate compliance with carrier and messaging platform rules.

Your Choices

• You may opt out of SMS messages at any time by replying STOP.
• You may request assistance by replying HELP where supported.
• You may contact your organization administrator to update account and contact details associated with the service.

Security

We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Contact

For privacy questions or requests, contact AssetTrak through your organization administrator or the support contact listed on your service agreement.